I came across this tutorial for creating the 2012 text effect from the huge effects film that came out last week.  I always like analyzing text treatments on various things to think about how I could recreate the same style in Photoshop.  There are a few interesting things along those lines in here, maybe the least interesting part being the actual 2012 text part.  A few highlights are:

• Modifying letters in a font that is close to, but not quite the exact shape you want, using paths.  This can be really useful, as many fonts on posters, products, logos, etc. are slightly customized from any typical fonts you can find.
• Applying texture from another image to your font.
• Zooming out your viewport to see the full image (using Ctrl-0).

Enjoy:

http://www.planetphotoshop.com/2012-text-effect.html